Iguana Autentico

Iguana Autentico

Iguana Autentico is a passion-driven proof-of-concept branding project for an innovative coffee start-up. In my role as the team leader and principal designer, I spearheaded a dynamic and collaborative effort that transformed a modest brief into a comprehensive and illustrative brand identity. Navigating through challenges and driving the team through the conceptual phase, naming process, and logo creation, I placed a strong emphasis on research, ensuring our design elements resonated with the client's values and the unique qualities of Ecuadorian coffee farming. Faced with a restricted budget, I leveraged a longstanding client relationship, turning limitations into opportunities for inventive solutions and pushing the boundaries of traditional budgetary constraints.

Our visual identity, anchored by a logo representing Ecuador's unique biomes and the endemic marine iguana, unfolds with a deep green palette symbolizing nature and sustainability. Thoughtful font choices create intentional visual contrast, while the visual language, inspired by scientific journals, weaves hand-drawn sketches and stock imagery. The packaging prototype, meticulously hand crafted, encompasses the visual language and mirrors field journals, reinforcing the brand's unwavering commitment to sustainability.

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